Tropez is an oyster bar concept inspired by the elegance of the French Riviera and shaped by the owner’s personal connection to the Mediterranean.

The goal was to build a brand that could communicate the feeling of Tropez before guests ever experienced the space in person; coastal, timeless, refined, and relaxed.

Mediterranean blues, warm neutrals, clean typography, and subtle coastal references come together across the identity, menus, uniforms, and physical touchpoints to create one cohesive world.